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My work at illumine

My work at illumine

My work at illumine

At Illumine, I wear many hats as a Product Marketer. I’ve worked on everything from blogs to sales decks, landing pages, and ad copies.

Core Product Marketing Skills

Core Product Marketing Skills

At illumine, I picked up a bunch of key product marketing skills. From content architecture and product positioning to crafting B2B ad copies, landing pages, and email campaigns—I’ve done it all. I’ve also worked on video scripts, sales decks, brochures, industry reports, webinars, and event marketing.

At illumine, I picked up a bunch of key product marketing skills. From content architecture and product positioning to crafting B2B ad copies, landing pages, and email campaigns—I’ve done it all. I’ve also worked on video scripts, sales decks, brochures, industry reports, webinars, and event marketing.

Professional skills

Professional skills

Professional skills

I’ve learned to work from the trenches in a lean team, often just one or two of us. Reporting directly to the founders helped me align with their vision. It’s also taught me to navigate ambiguity and uncertainty, staying adaptable and focused no matter the challenge.

I’ve learned to work from the trenches in a lean team, often just one or two of us. Reporting directly to the founders helped me align with their vision. It’s also taught me to navigate ambiguity and uncertainty, staying adaptable and focused no matter the challenge.

Video Scripts

Video Scripts

Video Scripts

I’ve worked on video scripts from start to finish—pitching ideas, simplifying complex products into engaging stories, and nailing the right tone. I’ve also helped with storyboarding and voiceovers to bring the final edits together.

Assessments Feature

WhatsApp Campaigns

Assessments Feature

WhatsApp Campaigns

Blogs

Blogs

Blogs

I'm responsible for the entire blog lifecycle — from identifying topics and researching keywords to crafting the content and relevant lead magnets that resonate with our target audience.

I'm responsible for the entire blog lifecycle — from identifying topics and researching keywords to crafting the content and relevant lead magnets that resonate with our target audience.

Best Childcare
Management Softwares

Best Childcare
Management
Softwares

Observations in
Childcare

Observations
in Childcare

AI in ECE

One Pagers

One Pagers

One Pagers

I created one-pagers for the sales team by understanding their needs and how they wanted to pitch a product or feature. I broke down the features into problem statements and solution-driven pitches to make it easier for them to sell.

I created one-pagers for the sales team by understanding their needs and how they wanted to pitch a product or feature. I broke down the features into problem statements and solution-driven pitches to make it easier for them to sell.

Attendance Module

WhatsApp Campaigns

Enquiries Module

Landing Pages

Landing Pages

I created landing pages for all the markets by understanding the user and product needs specific to each one. This project increased the average conversion rate by 83% compared to the previous landing pages.

UAE LP

Malaysia LP

Comparison LP

Comparison
LP

Product Positioning & Messaging

Product Positioning & Messaging

Product Positioning & Messaging

I proactively took the lead in researching and redefining clear product messaging for new markets Illumine aimed to expand into, ensuring it resonated with the target audiences.

Check it out here.

Landing Pages

I created landing pages for all the markets by understanding the user and product needs specific to each one. This undertaking increased the average conversion rate by 83% in a month compared to the previous landing pages.

UAE LP

Malaysia LP

Comparison
LP